Estudio de factibilidad para la creación de un autolavado ecológico en el sector Charicando, parroquia Tixán, provincia de Chimborazo, año 2023

Abstract

The feasibility study for the creation of an ecological car wash in the Charicando sector, Tixán parish, province of Chimborazo, year 2023, was conducted because the area has a significant number of vehicles that require washing services due to the fact that there are no companies in that place, for this reason it was proposed with the objective of satisfying the needs of the inhabitants, providing employment to inhabitants of the sector and helping to improve the socioeconomic system. The research development was based on methods, techniques and instruments such as the survey that helped determine the level of acceptance that was 97% of the vehicle owners, which is why it allowed applying the phases of the market study. To implement the project, the market was analyzed, innovative marketing strategies to reach the customer, that is why an appropriate organizational design was structured for each area of the company with a corporate philosophy that empowers all members of the company to develop each of the activities with detailed process, which determined that the economic evaluation of the project is feasible because the NPV is $ 85. 020.81, IRR of 44.89%, Investment Recovery Period (IRP) 3 years, 9 months, Benefit Cost Ratio (B/C) of $1.38, which indicates that for every dollar invested will receive a benefit of $0.38 ctvs