Plan estratégico para la empresa ASOGAN SD, de la ciudad de Santo Domingo, período 2023 – 2027

Abstract

The purpose of this investigative work was to develop a strategic plan for the livestock marketing company “ASOGAN SD” located in Santo Domingo city, period 2023-2027 to allow the improvement of its administrative processes, for which theoretical bases were investigated, references from reliable sources and subsequently the current situation of the company was analyzed. This research had a descriptive level, because an investigation was carried out into the problems that existed in “ASOGAN SD”, which are causing administrative and financial difficulties, to meet the objective, observation techniques were used. interview and surveys, which were applied to the manager and staff of the company, since they are those who are directly related. The research instruments were a questionnaire that was intended for all the workers that make up the company “ASOGAN SD”, which is twenty-one, and an interview carried out with the CEO. It was concluded that “ASOGAN SD” is a company that has been growing and evolving empirically, however, several very important aspects have been neglected so that it is not a competitive company, among these aspects it was found that it did not have an adequate internal organization, a manual of institutional functions, strategies and objectives. It is recommended that the company implement the strategic plan in such a way that there is direction of its objectives, as well as proposed goals that involve both the manager and his collaborators to commit to fulfilling everything required to guarantee the development of the company