Plan de negocios para la ferretería “PROMEFERRET del cantón Quito, provincia de Pichincha, periodo 2022-2026

Abstract

The objective of this research work was to design a business plan for the hardware store "PROMEFERRET", located in Amaguaña, province of Pichincha, 5 minutes from downtown, in the execution of the project the mixed research approach was used because information was obtained with quantitative and qualitative aspect, the levels that were handled are: the descriptive through observation of the environments that the hardware store has and the explorative in the inquiry to customers surveys, which began with the study of both internal and external market to thereby learn about the situation facing the hardware market. For the internal analysis we used tools and instruments such as the interview to the owner manager where a questionnaire was used and with it we observed the problems faced by the business, while for the external analysis 382 surveys were conducted to the population thus obtaining concise information of the preferences that the customer has when purchasing a hardware product. Once the studies were carried out, the calculations of the indicators were made, obtaining a Net Present Value (NPV) of $29,301.31, an Internal Rate of Return (IRR) of 39.33%, a cost/benefit of $1.53 and the recovery of the capital will take 2 years, 2 months and 4 days. It was concluded that the business plan is feasible for the hardware store since its positive indicators helped to establish new strategies that benefited large scale promotions and profitability that allowed to achieve the proposed goals