Plan de marketing digital para mejorar el posicionamiento de la empresa de limpieza y desinfección Wolf Clean de la ciudad de Riobamba

Abstract

Wolf Clean faces difficulties standing out from the competition and being recognized as a preferred choice for customers seeking cleaning and disinfection services. The objective of this Research Project was to develop a digital marketing plan to improve the positioning of the cleaning and disinfection company Wolf Clean in Riobamba City. The methodology implemented had a mixed approach, using a non-experimental cross-sectional design since the variables were not manipulated and, for a determined period, the sample consisted of 383 people, with the application of documentary and field research being helpful. The information was obtained through methods, techniques, and instruments, including a survey applied to the population of Riobamba and an interview with the company's manager. The methodology determined that the company lacks digital communication and promotion, which has led to not fully capitalizing on the opportunities offered by the digital environment, affecting its ability to reach a broader audience and improve its online presence. It concluded that applying a digital marketing plan adapted to current market demands, provides users with a better understanding of the company and access to information through attractive content.