Neuroventas para la comercialización de prótesis personalizadas del proyecto GIEBI-INNOVA MKT

Abstract

In a competitive and constantly evolving market, implementing neuro sales strategies has become crucial to stand out and prosper. These strategies, based on a deep understanding of the consumer's mental and emotional processes, offer an innovative and effective approach to improve the marketing of products and services. In this way, the following research is presented with the objective of implementing the neuro-relational sales methodology through the following objective; Develop neurosales strategies to improve the marketing of personalized prostheses, using a mixed methodology that combines qualitative and quantitative approaches to respond to the objective; in addition, a non-experimental correlational design was used for the hypothesis. Likewise, within the population and sample, a total of 384 people were used, using inductive and deductive methods, as well as analytical and observation techniques. After the analysis, the null hypothesis is rejected and the alternative hypothesis (H1) is accepted, which postulates that the development of neurosales strategies does allow for improving the marketing of personalized prostheses from the GIEBI-INNOVA MKT project. The results obtained include the formulation of detailed strategies, ranging from market analysis to the implementation of neuromarketing tools, in order to optimize the customer experience and increase sales effectiveness.