Neurodeportes y el sistema cognitivo de los deportistas de élite de la ESPOCH

Abstract

The research addressed the field of neuro sports and its impact on the cognitive system of ESPOCH elite athletes, facing the challenge of improving cognitive and physical performance through strategies based on the latest advances in neuroscience. The study focused on identifying and applying strategies that positively influence the cognitive system of athletes, seeking to optimize their performance, concentration, decision-making, and general well-being. The methodology applied combined quantitative and qualitative approaches, analyzing current practices in neuroscience and sports marketing. Through documentary research and surveys applied to ESPOCH athletes and coaches, key areas for developing and implementing effective strategies were identified. The results revealed a critical need to incorporate neuroscience practices applied to sports, highlighting the importance of personalization of training, the promotion of mental health, and the use of advanced technology for monitoring and improving sports performance. In conclusion, the study provided a theoretical and practical framework for the intersection between neuroscience, sports marketing, and athletic performance, offering a set of effective strategies to enhance the cognitive abilities of elite athletes. The implementation of these strategies is expected to not only improve cognitive performance but also promote greater importance of mental health and well-being in sport.