Plan estratégico para la Cooperativa de Ahorro y Crédito Minga Ltda., en la ciudad de Riobamba, provincia de Chimborazo, período 2023-2027

Abstract

In this research work, a strategic plan was developed that allowed the Minga Savings and Credit Cooperative Ltd. to strengthen institutional management perspectives to enhance its sustainable growth during the 2023-2027 period. This started with the problem statement, the formulation of the problem, justification, and the objectives of the study, which clearly establish the purpose of the research. A detailed theoretical framework was developed, including the background of the research, the foundation of theoretical and conceptual bases, as well as the main idea defended in the study. Subsequently, the methodological framework was established, specifying the techniques and methods used for data collection and processing, in addition to defining the population and sample under study. Through the development of the analysis and interpretation framework, the obtained data were rigorously analyzed, and relevant conclusions were drawn, which allowed for the creation of the propositional framework. This includes the situational analysis of the cooperative, strategic direction, proposed organizational structure, strategic map, strategic objectives to be achieved, and the strategies to be implemented, along with the estimated budget to carry out these strategies. This comprehensive approach provided a solid and systematic guide for the strategic development of the cooperative, ensuring its long-term growth and success.