Plan de Marketing para la Empresa CPA TRIBCONSER Cía Ltda., en la ciudad de Riobamba

Abstract

A marketing plan is implemented to identify the positioning level of the different services offered by CPA TRIBCONSER CIA. LTDA. Enterprise in Riobamba. This plan is oriented to determine whether the enterprise performed activities are suitable or not. The methodology used in this research has interviews and surveys with a structured non hidden questionnaire. This means that the research objective is clearly shown. The survey is bases on a probabilistic and at random sampling which has been given to CPA TRIBCONSER CIA. LTDA. customers. A proposal to perform a corporative image was determined for the enterprise. It should include: hand outs, banners, television and written press advertisements, as well as the design of a new logo allowing the enterprise to become popular in the market. The expected result will be to place the enterprise in the market, and among the people that need the services offered. It is recommended to consider and use the strategic proposals posed in this research work.