El pan artesanal de la parroquia Yaruquies como patrimonio alimentario, propuesta comunicacional gráfica de packaging.

Abstract

The aim of this research was to assign a graphic identity to Artisan bread from Yaruquies Parish, and to develop a packaging system according to their needs and characteristics. Bruno Munari project methodology was applied which allowed the problem from the collection and analysis of data that helped in the test, creating models in order to check and find solution to the problem. In Yaruquies Parish from Riobamba canton, Yumiseba family have been made Artisan bread for 70 years, where the research was carried out, finding several needs from artisans and consumers; as the main problem lack of artisan bread, where a graphic identity and packaging system were applied in order to identify the product, considering the use of inexpensive and biodegradable materials, these also serve for recycling; kraft paper of 90g. and 400 gr., used all sheet of 72x119cm, expanded polystyrene foam flex (glasses), and tissue paper in recycled material (napkins). The mixture of identity and the material used allow the logo with the complementation of an isologo that was the abstraction from the dome of church, showing the marks Dulcela. As final results the application in packaging according with the product, it was assembled manually; and the same were tested on weight. It is concluded that the appropriate use of materials enable to perform successfully a packaging graphic communication system, helping better the appearance of the container. So it is recommended that each artisan product has a suitable graphic identity, which will open opportunities and recognition inside and outside the Parish.