Diseño de un modelo de gestión de Marketing para fortalecer el posicionamiento de la imagen corporativa de la Empresa Donini en la ciudad de Riobamba, período 2012-2013

Abstract

The present thesis “Design of a management model of marketing to strengthen the position of corporate image of Donini Company in Riobamba city, 2012-2013”, with the aim the to strengthen its corporate image in the market through the strategies and communication techniques based in a previous market research. The proposal of management model of Marketing, is based in a communication mix like advertising strategies, of promotion, sales force and public relations; the same that with an adequate use will help us to improve the corporate image of the company and therefore to increase its sales. In order to achieve with the intended aims many techniques and tools have been established to strengthen the image that the company has developed in the last years, being of great help to transmit a good presence in the market that day to day become more competitive. The work realized by Donini Company is good, for this reason has won a placement in the market and through the established proposal will strength the image and the relationship company-customer.