Proyecto de factibilidad para desarrollar nuevos productos en base a Machica para incluir en el desayuno escolar en las escuelas públicas y privadas de la ciudad de Riobamba para el año 2013

Abstract

A project feasibility to develop new products based on machica to include in the schools breakfast of public and private schools in Riobamba is the purpose of this research work to evaluate its economic and financial viability. Sources of secondary data were used at the level of documents contained at School Feeding Program (SFP) of the Ministry of Education to collect the information, making possible to detect the unsatisfied demand Marketing strategies were designed developing the technical study considering the optimum size of the firm, then the educational process and distribution of physical space, and finally the financial study which consolidates the results to evaluate the proposal for determining the viability to execute the project from a financial point. The primary conclusion turns around the viability to conduct the proposal conforms to the investor expectation, besides the evaluation results verify that the execution is feasible. It is recommended to take the decision starting the project, taking advantage the economic situation and the necessity of the State to promote the nutrition in the country, which combined with proper marketing plan will allow obtaining and exceed the estimated projections without troubles.