Modelo de gestión financiera para la Cooperativa de Ahorro y Crédito Mushuc Runa Ltda. Sucursal Riobamba periodo 2014

Abstract

The present research is about the design procedure of a Financial Management model for Savings and Credit union ‘‘ Mushuc Runa’’ Ltda., branch office Riobamba in 2014 taking into account the weaknesses having the financial institution in its operational structure. This research has five chapters. In the first one, investigation work problem is exposed, in the second one, theory is analyzed to get a clear idea about Financial Management Model, in the third one, methodological frame and its application are determined and in the fourth one, Financial Management Model design and its analysis were carried out. This analysis starts with a diagnosis to know the financial union situation. Projections are carried out to know the general situation of the union in order to establish a better management to sustain the model structure by establishing the corresponding financial strategies. In the fifth chapter, conclusions and recommendations were established and it is concluded that the financial management model planted above constitutes an indispensable device which must be taken in advantage to transform its weaknesses into opportunities to strengthen the increase and sustainable development of the institution. The present study proposes the most efficient and versatile alternative in the design of Financial Management Model for Savings and Credit union ‘‘Mushuc Runa’’ Ltda., branch office Riobamba in 2014.