Planificación estratégica financiera para maximizar la rentabilidad de la Cooperativa de Ahorro y Crédito "San Miguel" Ltda. del cantón San Miguel, provincia de Bolívar, periodo 2013-2017

Abstract

This thesis is a Strategic Planning to maximize the profitability of the Savings and Credit Cooperative “San Miguel” Ltda. San Miguel de Bolívar town for 2013-2017. The implementation of this research is based on this cooperative is based on the development of competencies like: strategic direction, financial diagnosis, establishment of strategies to increase return on equity management, achieve specific levels of investment, engage customers, maximize, profits and efficiency in operational activities. From the above mentioned aspects may be obtained results to eliminate the lack ok financial planning. The proposed structure for financial development is applicable for the years ahead. It will endow to the cooperative of elements necessary for the proper discharge of its financial operations, the establishment of the mission, vision, objectives and administrative structure of the department. This will help the implementation of the activities of this important department. It is recommended to propose to the Board of Directors and the management the implementation of this work. This will provide strategies and analysis tools for the assessment of the economic and financial situation through analysis methods and financial indices for evaluating the cooperative and take corrective measures on time.