Análisis técnico audiovisual del primer año del programa informativo institucional de noticias ESPOCH Tv.

Abstract

The main purpose of this study was to analyze in an audiovisual technical way the information program ESPOCH TV. ln order that the graphic identity of the institution identifies appropriately with the polytechnic community, a data collection of the stages for the production of news programs was carried out by means of a field research. These findings made possible to set different parameters for the technical audiovisual analysis of the ESPOCH TV program. These parameters include the following aspects: First, the legal aspect, which in turn includes intellectual property registration, classification of contents, independent national content programming and protection to under age audience. Second, the technical aspect involving the elements of pre-production, production and post-production. Third, the aspect of contents; involving both, credibility and quality of information, message and projected image, public interest, and structure of a news program. After this analysis, the sample was determined by carrying out a survey by means of the casual or incidental method whose outcomes were not consistent. For this reason, it was determined to develop an audiovisual technical manual for an information program, which was validated by the Delphi method of experts. This manual will serve as a guide for professionals conducting this type of programs. By the implementation of this audiovisual technical manual, it is expected that the graphic identity of the Higher Polytechnic School of Chimborazo (ESPOCH) be identified with its community, likewise, it is recommended to use this manual for any other type of news program.