Diseño de merchandising de la tienda comercial “Con Detalles y Colores” en la ciudad de Pelileo.

Abstract

The merchandising design of the commercial shop WITH DETAILS AND COLORS in the city of Pelileo had as objective to propose mechanisms for the application of a visual merchandising suitable for the store suitable for the commercial shop WITH DETAILS AND COLORS. The investigative method used was a synthetic analytical, showing precision and clarity to the problem to be solved, an interview was applied to the owners to know the level of pertinence of the company, a survey to the clients to know the characteristics and necessities, a file of observation to register data of the exterior and interior architecture, gathering all the information was analyzed in detail each subject, to propose a suitable facade, architecture and interior decoration according to the infrastructure, consistent circulation in the corridors, friendly behavior of customer service, and with it the increase of visits and sales in the commercial store. The result of the whole process demonstrates its main strengths in the production of good quality trousers in fabrics and finishes, the accessible schedule of attention and its forms of payment, nevertheless it faces a majority of weaknesses that do not allow the good functioning of the Local as a sign worn with time and a color that is lost with the facade, stained garments, visual location of contaminating merchandise, is not allowed to travel through the halls for excess mannequins. Based on the figures, a merchandising manual was developed, containing the connotation of the brand, processes and applications of the same, ending in the good presentation and layout of zones, routes, furniture, among others. It is recommended to make use of the merchandising manual, facilitating the owners of this commercial store an adequate management of the new brand, techniques and arrangements of furniture, contributing significantly to their trade and becoming a pioneer in innovation in the city of Pelileo.