Diseño y elaboración de un plan estratégico para la Industria Maderera "Buenaño" de la ciudad de Riobamba, provincia de Chimborazo, período 2016 – 2021

Abstract

The design of a strategic plan for the Timber Industry Buenaño of the Riobamba canton aims to guide the successful taking of decisions taking advantage of the resources that the organization possesses in a balanced way. The strategic plan began with the diagnosis of the current situation that allowed to determine the strengths and weaknesses. It continued with the measurement, in this phase the methodology was developed and allowed to gather information about the productive and administrative processes, being the critical knots and procedures unnecessary. It was determined that the Industry does not have a schedule of defined activities and strategies for the fulfillment of its objectives. It proposes the strategic plan establishing mission, vision, organizational policies, organizational chart, external and internal analysis, SWOT matrix, objectives, short, medium and long term strategies, actions, programs and budgeting. The implementation of the present proposal is recommended it will help the Industry reach the goals set, optimizing the resources and thus obtaining a long-term competitive advantage over its competitors.