Proyecto de factibilidad para la creación de una empresa de economía mixta dedicada al fomento de la producción lechera y la comercialización asociativa en la parroquia Cebadas, cantón Guamote 2012-2013

Abstract

The main objective of this research was to determine from a commercial, technical, social, economic and financial point of view, the feasibility for the creation of a Mixed Economy Company dedicated to the Promotion of Dairy Production and Associative Marketing in the Cebadas parish. The methodology used allowed to determine the behavior regarding the need for credits from the Cebadense company and in turn to determine the trends of milk consumption in conducting surveys of the economically active population of Riobamba, which allowed access to reliable data regarding the subject investigated. Based on historical data, both the supply and the demand for dairy products were projected, reaching unmet demand in the market. Through the financial study it was possible to determine that this project is viable as shown by the financial evaluation indicators such as the IRR, the cost Benefit ratio, and the recovery period of the investment that should be made for the execution of the project. At the end of the feasibility study, it was concluded that the contribution of the promoters to carry out the project is important. This research contributes to improving the economic situation and quality of life of the Cebadas sector, improving production processes giving an added value to the raw material, providing a quality product and taking advantage of the advantages that the sector has in this area.