Plan estratégico para la Empresa Quito Mercantil Automotriz “MERQUIAUTO S.A.” sucursal Riobamba periodo 2013

Abstract

A Strategic Plan has been designed for the Mercantile Company Quito “Merquiauto S.A” Riobamba, branch office in province of Chimborazo, period 2013, with the purpose to organize the company. It used the axiological matrix, SWOT, analysis where it was detected the problems and shortcomings and the bibliographic material and virtual to expand the study, possible solutions, because the project doesn´t have with a mission, vision, objectives, policies and strategies or an organizational structure. The strategic proposed plan made a complete structuring of the organization, it was created a manual of functions and it was identified the philosophy of the company, with the restructuring of the organization chart directed to the collaborators preparing them in the service to the costumer, becoming them more expert in their areas of work and operation of the machines that are used to provide the service of post sale. The results show the satisfaction of the client both in the service and in the product, the commitment of the personnel for the growth and success of the same, and the empowerment of the brand within the province of Chimborazo. It is recommended the implementation of a system of industrial safety, the improvement in the procedures that are used for the management of oily wastes, fats and solid waste.