Proyecto para la ampliación de la Empresa Manufacturas “Hermano Miguel” dedicada a la producción y comercialización de mochilas ubicada en el cantón Píllaro provincia de Tungurahua para el año 2013

Abstract

The present thesis, entitled Project Development for Widening “Hermano Miguel” Manufacturing Enterprise, an organization engaged with backpack production and trade has the purpose to improving the enterprise’s competitive level by means of this developed proposal. In order to conduct the investigation, the following research for marketing study accomplishment through which, it was determined that there exists a 2,4% of unmet demand that will be covered by the enterprise; besides, some interviews, bibliography, and web site investigations were carried out for research fulfillment. The project proposal consists of increase production capacity which will be achieved through out a CFN’s credit (National Financial Corporation), which will allow a selling volume increase to take opportunities inside the market where the company is been developed. The financial exam determined that, on the one hand, the project is technically feasible and economically profitable; there is an Internal Return Rate (TIR) of 21% which is greater than the discount rate, that of the proposed study; on the other hand, the Period of Return of Investment (PRI) is 1 year, 3 months and 15 days. According to viability found in legal, operating, producing and economic areas, it is recommended that the owners of “Hermano Miguel” enterprise carry through this project implementation.