Diseño de un producto agro turístico para la hacienda La Primavera en el cantón Quinsaloma, provincia de los Ríos.

Abstract

The next research proposes: The design of a touristic product for the Hacienda “La Primavera” in Quinsaloma, Province of Los Rios; with its main goal of turning the Hacienda into a place of recreation in tandem with touristic activities focused in the production of cacao relevant to tourists benefiting the local economy. In the commercial viability different tastes and preferences of the tourists were determined, from which the objective it’s to get 3% of the market quota that is 7175 annual tourists. In the technical viability an agrarian touristic proposal named “Theobroma el alimento de los Dioses” was designed, considering cacao as the main product of the Hacienda, same product that will be marketed through: internet webpage, written, radio and social media. The administration viability is relayed in a General CEO, Assistant to the CEO, administrative area and financing area; additionally the product must be constituted under the “Ley Orgánica de Economía Popular y Solidaria” as a Popular Economic Unit (Unidad de Economía Popular). Finally, the Economical Viability of the project presents an initial investment of $148,416.20 US, the same which will be recuperated in a satisfactory way with a VNA (VAN) of $97,024.00 USD and an 30% IRR (TIR) respectively. In conclusion the design of this agrarian touristic product of the Hacienda “La Primavera” will turn this place into a competitive destination in the national market with a new offer of recreation. Key words: Agrarian Tourism Product – Touristic Activities – Sustainable Tourism