Creación de una Franquicia de la Escuela de Alta Cocina y Hotelería Rio Gourmet para la ciudad de Guaranda, provincia de Bolívar

Abstract

The current graduation work aims to present the franchise Project for the Luxury Cookery and Hotelier School Rio Gourmet at Guaranda city, Bolivar province for investors or people interested in in acquiring this franchise. The methodology used is based on the inductive and the deductive methods; Inductive since in classification of the data gathered in the field work was performer and deductive because statements and concepts of the problems were derived. The processes and manuals developed for the functioning of the franchise guarantee generating value for the costumer, benefits and achievement of objectives for both the franchisor and franchisee as a result of the work executed, the feasibility to install a franchise of Rio Gourmet in Guaranda city was proved with the stated administrative, technical and economic parameters, leant on the legal aspect, it is recommended to implement a system of control and supervision of fulfillment of manuals, processes, service and attention for a safe management of the franchise and prevent inferring in the contract clauses. Once the deadline of the contract of the franchise expires, an assessment of the parties ought to be done in order to consider a renewal of the contract or to finish the commercial relationship