Plan de negocios para la proyección y desarrollo empresarial de la Asociación Agropecuaria “Esperanza del Mañana” en el marco de la economía social y solidaria, período 2016-2018

Abstract

The present research called “Business Plan for the Projection and Corporate Development of the “Esperanza del Mañana” Agriculture and Livestock Association in the Frame of Social and Solidary Economy, period 2018-2018”, done in that society consisting of farmers who associatively carry out activities concerning the productions and commercialization of agricultural and tropical products under the conception of solidary and organized work. This society aims to be constituted as a Solidary and Organized Company owned by its beneficiaries to get in a responsible way economic, social and environmental results for benefit of the members, their families and the communities where the activities are developed. For this study, it was developed an internal and external diagnosis to identify the sociobusiness potentialities and difficulties of the society, and whose analysis and interpretations generated the basis for the formulation of the business plan that will help to be promoted in some different markets. Moreover, this investigation allowed to adequate a management strategy based on principles and values of the solidary economy in order to set the proposal related to the business plan that will be executed from the design of the associative model of business organization adapted to the reality; in this way, it will be possible to integrate the members in an organizational culture for the permanent execution of good business and solidary practices in the next areas: administrative, accounting-financial, environmental, social, production, quality and commercialization, which facilitate a direct relation between producer and consumer.