Elaboración de un plan de fortalecimiento organizacional para la Cooperativa de Ahorro y Crédito Ñaupa Kausay, segmento 5, periodo 2017-2021

Abstract

The main objective of this research is to develop an organizational strengthening plan to improve the administrative, financial and social management of Cooperativa de Ahorro y Crédito Ñaupa Kausay, segment 5, 2017-2021 year, based on cooperative principles and values of the popular and solidarity economy. For this purpose, internal and external diagnoses were performed through SWOT analysis. Tools are applied such as interviewing managers and surveys of members and employees of the cooperative. The COAC does not have a clear strategic direction; there are no management tools that allow it to think in the short, medium and long term, furthermore, of its administrative subject, there is no liquidity to increase its loan portfolio. It occurs as a consequence of lack promotion in the territory for both recruitment and placement. It is recommended that the entity implement the organizational strengthening plan with the strategic approach designed in the research. The application of it will be a friendly tool with the daily life and the exercise of financial intermediation with social and solidarity projection. The COAC must negotiate with strategic companies with funds from public, private and governmental resources that need to expand the credit portfolio.