Elaboración de plan estratégico institucional de la Cooperativa de Ahorro y Crédito Acción y Desarrollo Ltda., de la ciudad de Riobamba, para el período 2016 – 2019

Abstract

research work developed a strategic planning for Cooperativa de Ahorro y Credito “Acción y Desarrollo Ltda” from Riobamba city; during the period 2016-2019. A Strategic planning will allow guide in an effectively way the management and project scenarios for the future years, therefore, institutional growth will be continual in the cooperative financial sector. The proposal was developed through visits to the offices, meetings, interviews and workshops with the managers-collaborators of the Cooperative, so all the strategic elements such as: mission, vision, objectives, values, institutions principles are agreed to accomplish the proposed actions. Through a SWOT analysis, it was possible identify the main difficulties: during its use it has been working within a conjectural context, the activities of the entity have been dispersed, thus losing the effort given by its employees and collaborators; lack of a long-term vision that guides institutional work; lack of essential management tool such as the institutional strategic plan, which is why in the last three years the annual growth rate has been 0%; therefore, the institutional strategic proposal is guided by the following programmatic criteria; institutional management, finances, product -market, internal processes. It is recommended the implementation of this institutional strategic plan to redirect the management and direct efforts toward the achievement of objectives, thereby ensuring the growth in the medium and long term in Cooperativa de Ahorro y Credito “Acción y Desarrollo Ltda”