Plan de negocios de la Cooperativa de Taxis “Señor del Buen Suceso” de la ciudad de Riobamba, provincia Chimborazo, para el periodo 2017-2020

Abstract

The following research is a busines plan for the “Señor del Ben Suceso” taxi cooperative, period 2017-2020. The main objective is to plan, coordinate, organize and control the resources and activities of the entity and, thus, be more efficient. For this purpose, a SWOT analysis was developed to determine the actual situation of the Company, the surveys werw carried out to the parners and the clients and also the general manager of the cooperative was interviewed. Where the low level of diffusion was found in advertising media, insufficiency of appropriate technology, high competition and the increase the prices of the imputs. The desing of the business plan helped direct management, managers, and employees towards a goal where they want to reach short and long term optimize resourses, so as to be able to offer quality services thatare satisfactory for partners and clients. It will also help to achieve the goals and increase of the incomes, improving the quality of life for partnersand customers.