Proyecto de inversión para determinar la factibilidad de aperturar un centro comercial de prendas de vestir, de marcas reconocidas tanto nacionales como internacionales, en la provincia de Cañar, cantón Cañar, año 2016

Abstract

The present investigation aims to determine the feasibility of a new clothing shopping center selling national and international brands in the Province of Cañar, Cañar canton in 2016. The theoretical, technical, administrative and financial studies were carried out to determine its feasibility. From the market analysis, 121,159 peopleo want to buy clothes in the Cañar canton, yet the current supply only offers clothes for 54,522 of them, that is, there are important unsatisfied needs. The Shopping Clothes shopping center must cover part of them. Two income sources were established in the financial study, the first one is $ 495,407.20 a year from selling clothes and the second one is $ 542,754.30 from the rent of stores located in the shopping center with a total annual income of $ 1´038,161.50. Besides, having evaluated the Project, the NPV is $ 240,425.98, the IRR is 24% and the benefit cost will be $ 1.75 for each invested dollar. The shareholders will have their equity back in three years eight months 26 days. Due to its short-term return on equity, this Project is profitable and doable.