Plan estratégico para la Empresa Agropecuarios “El Maizal” de la ciudad del Tena, provincia de Napo, para el periodo 2018 - 2022

Abstract

The objective of this titling research is to prepare a “Strategic Plan for the agricultural enterprise “El Maizal” of the cite of Tena, Napo province, for the period 2018 – 2022”, which will allow the company to improve its administration and quality of service, contributing to the development and growth of the agricultural sector of the city. This work was carried out thanks to the information and accurate and reliable data provided by the Manager and employees of the Enterprise, for the analysis of the current situation of the Enterprise, the internal and external key factors were identified, which helped us to develop the STRENGHTS, WEAKNESSES, OPPORTUNITIES, THREATS Matrix (SWOT) where it was possible to determine what were its strengths and weaknesses, to later carry out the strategic direction where the proposal was established as is the mission that is its raison for being, the vision what is to be achieved in the future, the objectives to be achieved and an organizational chart, then objectives and strategic goals were set, to continue with the design of strategies that through the elaboration and execution of plans will allow obtain as result in a better administration of the company and thus be more competitive in the market. It was concluded that the company does not have a strategic plan that allows it to improve business, so it is recommended to make a good application of this strategic plan for the best results which will allow the success of it through new competitive advantages.