Packaging para un sistema de productos postales utilizando fotografía basada en la flora del parque Ricpamba.

Abstract

This project had as objective to identify species of flora through the photograph in the different areas of Ricpamba Park. Prior the creation of ideas and the obtaining of graphic elements a classification of species was done. For this, the basic methodology that allowed the determination of different species of flora in Ricpamba Park was applied. Techniques such as the interview was applied in order to obtain information of the species found. Based on it, 21 species were obtained with two photographs each one, getting a total of 42 pictures. Technical forms in which the mixed mode (qualitative - quantitative) were developed to get information about the different ornamental species for the respective product development of postcards with pictures of flora in Ricpamba Park. To apply the analytical - synthetic method an analysis of the necessary elements was done for the photograph and consecutively a synthesis of each photograph that served as a basis to implement them into the postal product system. As a result, postcards with designs and photos based on the flora of Ricpamba Park were gotten. They will serve as advertising elements for itself, helping to promote the flow of local, national and foreign tourists. It is concluded that in the design of packaging and postal products the use of dies that were obtained through an analysis of the specific particularities of each floral species provides as a result aesthetically innovative and attractive products. It is recommended to use this research to learn about the flora in Ricpamba Park.