Proyecto de factibilidad para la apertura de una sucursal de la Cooperativa de Ahorro y Crédito 1 de Julio en la ciudad de Cuenca

Abstract

The present Project of feasibility for the opening of a branch of the Credit or Loans 1st of July in the city of Cuenca, with the aim to see what would be our goal market. An analysis was made of the environment, the institution that is needed in this goal market. A market study was made to see which is the unsatisfied demanding, the economic and social situation were reviewed. Also, the competence that the financial entities have with other that exists in the market. In addition, the technical study which is focused in the analysis and determination of the optimal size of the project, its location, analysis of products and services to bring, and the infrastructure of the technology of information. The proposal is an organizational study, in which the structure will give to know the Credit or Loans Institution, and the personal profile was determined. Afterwards, a financial study was made, which is the guideline of the actions to assure that the agency counts on the necessary financial resources for its operation, for which a general balance sheet will be determined, also the Internal Return Rate will be verified, the Current Net Value, the period of recovering of the investment, and the financial indicators.