Estudio de factibilidad para la creación de una nueva línea de productos “salsas y aderezos” de la Empresa PROALIMENTOS S.A. en la ciudad de Riobamba, año 2016

Abstract

The present investigation proposes the execution of a feasibility of the research for the creation of a new line of products, sauces and dressings, of the company Proalimentos S.A. in Riobamba, in order to improve the profitability of the organization, due to that throughout the years has reflected a limited economic income in the sales of the company. As part of the proposal, a series of analysis were carried out that provided or not the necessary support for the investment in a new productive unit. The applied methodology allowed the development of the market study, which makes it possible to know the unsatisfied demand existing for ketchup, mayonnaise and mustard, which will be covered by the company, after the technical analysis detailed that the machinery and equipment as well as the infrastructure for the capacity of production. After that the organizational structure and the changes that would be necessary for the well functioning of the possible new production line were defined and finally the financial study was executed where the numerical feasibility of the project was calculated, resulting in a net present value of $ 71742.32 which defines a viable plan, a return rate of about 34% which indicates that it is profitable and period of return in an investment of 3 years and 5 months. Based in a exposed analysis response it is recommended to carry out project.