Proyecto de factibilidad para la apertura de una planta de almacenamiento y comercialización de bebidas gaseosas de La Empresa Distribuidora Tropical Riobamba en el cantón Cumandá provincia de Chimborazo

Abstract

The experience that the Tropical Riobamba Distributor Company has is since of some years in the market because it’s main activity is storage and distribution that includes the whole area of the Province of Chimborazo; that is to say that its tropical product of gassy drinks is marketed to the 10 cantons that are: Penipe, Riobamba, Guano, Chambo, Colta, Guamote, Pallatanga, chunchi Alausi and Cumandá. Their main agency is located in the city of Riobamba, Provincia of Chimborazo, the same one that has a large building of 1500 square meters for the respective functioning as company, and in the face of the necessity of improving the service of quick and efficient delivery of the products to the customers, it has taken the decision of creating a project of feasibility for the opening of a storage plant of Tropical gassy drinks in the Canton Cumandá, Province of Chimborazo that allows to the company to minimize time and to shorten distance as for the delivery from the product to the different sectors and its surroundings, being based on a market study that reflects clear, real and concise results that assure if the project is feasible or not in the Canton Cumandá.