Análisis de los servicios que ofertan las empresas de seguridad en la ciudad de Riobamba y diseño de un sistema estratégico de servicios innovadores para generar ventajas competitivas en la Empresa de Seguridad S.O.S período 2012

Abstract

The current research work is an “analysis of the services offered by the security companies in Riobamba and the design of a strategic system of innovative services to boots competitive advantages in the security company S.O.S” for the 2012 period, which aims to set up its products and services and to increase its sales. The methodology used is the survey technique applying Direct Observation and Personal Feedback. The first step is the analysis of the services offered by the security companies, followed by the proposal of a Design of Strategic Systems, in order to get competitive advantages upon the other security companies. Within the design of the system, communication strategies will be applied as well as graphic advertising to focus the importance that the concept of product-services quality S.O.S security company must have, due to the rise of competitiveness in the market and in response to potential and real customers demand since it will get to increase the entity recognition in the market and this way to set in the consumer´s mind, making its information sure by applying activities that show and give the company efficiency, efficacy and economy. It is recommended to carry this proposed capacitation plan out, since the most important resource in the company is its human talent.