Propuesta de estrategias de gestión comercial para asegurar el eficiente lanzamiento de láminas de polipropileno trapezoidales, fabricadas por la empresa Tubasec C.A en la provincia de Chimborazo, período 2014

Abstract

This thesis is a proposal of commercial management strategies developed for the launch of the trapezoidal polypropylene sheets of the company Tubasec CA, Chimborazo Province, 2014, which will help us achieve the objectives set through the strategies through a product that meets quality standards. Surveys have been used with which the preferences were mainly obtained in terms of the tastes of potential consumers and everything related to the possible market niche. Bibliography review was also used, which consisted in collecting safe and reliable information through books. , brochures, modules, finally in electronic research (Internet) with which actual and current data of macroeconomic variables such as the economically active population were obtained. Within the proposal has been manipulated a pre-established project format which starts with a market study, which determined the acceptance of the product in the provincial market, within the action programs to be developed around the marketing strategies for the company Tubasec CC and its product to which we are making known and we have spoken in the present work are: Creation of the Web Page, Elaboration of an advertising spot, Direct and indirect complementary promotion (Meters, Caps and T-shirts), Events of Training for Human Talent, Stand at trade fairs, POP (Catalogs, Diptychs). All this leads to the need to open up the market and consolidate the presence of our product and makes the time necessary to start up this project necessary and urgent.