Plan de negocios para la producción y comercialización de la tuna (Opuntia ficus-indica), para el departamento de comercialización, para el Gobierno Autónomo Descentralizado de la Provincia De Chimborazo

Abstract

This research is a study about Plan Business for the production and marketing of tuna (Opuntia ficus-indica), for the marketing department, for decentralized self-government of the province of Chimborazo, the objective of the proposal is to determine what feasible is the creation of the company that sells the tuna, identifying unmet needs of potential customers, trying to offer a service that achieves a marked loyalty and whose profitability justifies the investment. The way to start this project, is achieved through the combination of a group of people in Guano’s canton and whose capital is through the same partnership that will allow them to take advantage of market opportunities. To analyze the feasibility of the following studies it conducted: market which determined that there is unmet demand the same that the company will cover 50% in the technical study the size and capacity determined is based on the amount of toner it was determined the location of the company in Guano, as legal administrative constitutes as a single company under the Superintendency of Companies. According to the feasibility found both in the legal, operational, production and economic area, it´s recommended to carry out project implementation.