Plan de negocios para la comercialización de panela granulada, ofertada por la Asociación de Cañicultores de Guachana, parroquia guanujo, cantón Guaranda, provincia Bolívar

Abstract

This study was conducted to respond the needs that Asociación de Cañicultores has nowadays of Guachana since its administration and production has been handled in an empirical manner and with this is was decided to carry out a Business Plan, conducting several analysis of each of the areas and have data both qualitative and quantitative to establish strategies and improve their financial situation and share in the market. The methodology that was applied in this study was a descriptive research and mixed, accompanied by quantitative anda qualitative research methods in addition to surveys taht were developed in a technical way, wich was apllied both farmers and Guaranda city. As the result it was determined that the Asociacion Cañicultores has a large market for its development with their processes makes it have great reception at the local and regional market, taking a projection of utility more profitable tahn raisins passice savings fixed taht the banking market offers. These Business Plan strategies are framed on the results of market research, since there are born strong actions that will help to improve the shortcomings presented by the Association; as the main, we have the training staff and the industrialization of processes. In this way it can be concluded that the implementation of the business plan raised is of vital importance because it will help the Association to its processes and decisions are made in a manner theoretical and technical and have a successful lead management and with these results, we can say that the feasibility of the Project is successful