Proyecto de factibilidad para la creación de una planta de acopio y comercialización de frutillas en la Comunidad de Guntus - parroquia de Quimiag - Cantón Riobamba

Abstract

This research proposes the creation of a plant for the collection and commercialization of strawberries in the Community of Guntus, in the parish of Quimiag, in the canton Riobamba, with the purpose of making known a quality and natural product for the consumption of the citizens. For this, the corresponding study was carried out as an analysis of the sector, the situation of these collection centers in the country, importance, marketing and properties of the strawberry, segmentation of the target audience to whom the surveys were directed to determine the level of acceptance that will have the creation of a plant for the collection and commercialization of strawberries and the results of the same allowed to know that the present project is feasible. This project is intended not only to offer the strawberries but also to make known the collection plant located in the Guntus community and which in turn generates sources of work improving the style and quality of life of the inhabitants of the Quimiag parish . In this way, the plant will be able to receive more clients not only from the parish but also from the city, province and country with a natural product without any chemical component.