Plan de exportación de claveles de la Empresa Merizalde & Ramírez desde el cantón Pujili provincia de Cotopaxi hacia el mercado de Hamburgo - Alemania

Abstract

Europe is an accessible market for Ecuador has a great opportunity with the countries that belong to the European Union. With the Scheme of Generalized Tariff Preferences, the European Union gives tax benefits to developing countries and supports countries lIke Ecuador that are inside the special arrangements to combat drug production and trafficking. Europearn Union offers opportunities for export of products that substitute illegal cultivation; therefore, they also promote sustainable development The objective of this study is to expand the coverage of exportations in the international market. The study tried to find a recommended place to export carnations based on data such as population, population growth rate, rate of consumption, monetary value of exports and imports; in order to determine the existence of an unmet demand The study found that Hamburg, Germany is a highly recommended place to export carnations, and that this project will be viable and profitable. It is important, however, to increase the variety and the quality of carnations to get into the German market and satisfy its customer needs