Plan de negocios para la Empresa Import Trade Electronics de la ciudad de Quito, para el periodo 2012

Abstract

A business plan is an important support for companies because improves decisions, minimize risks and achieve a certain profitability in the administration. “Import Trade Electronics” needs to be more profitable and competitive in the commercial sphere with the buying and selling of electronic pieces in Quito because this company has not been well positioned yet. This company needs an accurate control in all the areas, especially finances, and there´s no motivation for the employees. The main goal is to offer technical, economical and financial solutions to increase sales and minimize ricks to achieve better commercial relations. This business plan proposes the description of a business. This contains a market research; this will allow knowing all the company needs, potential customers and competitors. Therefore, we have the elaboration of a marketing plan through polls to promote the company. This will make the prices strategy and put the products with more demand in the market. The research found that this plan will make the company more profitable and competitive inside the commercial area. The plan recommend that the company administration control accurately all the company internal and external areas, advertising, customer monitoring, employees motivation, wider commercial relationships, possible ricks and penetration and acceptance tendencies, competitors, economical and financial analysis, and market expansion.