Plan de interpretación del patrimonio cultural del cantón Cevallos, provincia de Tungurahua.

Abstract

This research involves an interpretation plan for cultural heritage of Cevallos canton. It arose from the need to safeguard the physical and historical integrity of several patrimonial resources. Its design includes four stages: The first covered the registration of heritage resources, through a process of socialization with the inhabitants of the canton through a workshop. Technical information was collected from the Cultural Heritage Institute. Three resources were inventoried, they were not registered in the initial inventory. To conclude with a qualitative-quantitative analysis where the interpretive potential index was determined, and also to decide what would be considered key parts for subsequent planning. The second allowed the identification of the audience whom the plan was directed to. This stage was linked directly to a field study. As primary technique a survey was applied to the tourists who visit the canton. The third and last stage considered the design of a philosophical framework where problems and objectives were identified for structuring projects. Mission, vision, values and principles were identified. The philosophical framework of the plan, determining the mission, vision, principles and values and the design of a brand which made it possible to give identity to the plan. Finally, two intervention programs were designed that resulted in five projects that are appropriately budgeted for future implementation and execution. Keywords: INTERPRETACION PLAN - CULTURAL HERITAGE - CULTURAL TOURISM