Proyecto de exportación de los productos obtenidos a partir de las hierbas medicinales - tisanas de la Asociación de Productores de Plantas Medicinales del Chimborazo “Jambi Kiwa”, al mercado canadiense durante el periodo, 2014 - 2018

Abstract

This research paper is about an exportation project of the products obtained from medicinal herb teas belonging to the association of medicinal plant producers in Chimborazo “Jambi Kiwa” to the Canadá market during 2014-2018. The main objective is to demonstrate the project´s feasibility and to improve the enterprise´s performance maintaining working positions and generating new ones for the association members. The methodology used was qualitative since the criterion about processes and procedures for exportation were exposed and quantitative because some figures, supply, demand and sales data were collected. Field research was also used since information was gathered directly from the enterprise. This information was about production processes, and administrative procedures. Documentary and bibliographic research was also applied since all norms and internal regulations were analyzed and reviewed. Finally, descriptive research was necessary because the variables of exportation processes and the feasibility of the project were described. It was necessary to do a study of the target country, Canada. Then, it was concluded that medicinal herbs have great acceptance in that country since people there want quality nontraditional products with value added. Once the economic financial evaluation has been finished, it can be said that the project is profitable with a cost benefit of USD 1.93. The investment recovery time is 1 year and 8 months. When the evaluation horizon is 5 years, the internal rate of return is 58.03 percentage. The project is justified from a financial point of view, and it can be concluded that it is feasible since it will benefit the association and its members.