Elaboración del estudio de factibilidad de un servicio de catering para el restaurante El Gitano de la ciudad de Riobamba. 2014

Abstract

The current research had to do with a feasibility study which allowed knowing the reality regarding to the catering service implementation for El Gitano Restaurant. The research techniques used were: exploratory, field trip, descriptive, bibliographic, and non-experimental design. Taking the restaurant data as a source of information, it was possible to apply a survey which evidenced the customers´ unmet demand. Once the studies were carried out, it was determined that the creation of this class of food company is feasible. The marketing study described the customers´ profile, the competence, the distribution channels, promotion strategies, advertising, logo, slogan, and colors which distinguish the business premises, as well as the investment, expenses in the commercial area, production expenses, assets requirements, and human resource. The legal study provided the legal requirements for the operation of the premises and the environmental contamination. The financial study showed a positive net present value (NPV) of 330.514.30 dollars with a recovery period in the fourth year which is within the duration period of the project (10 years) with an internal rate of return (IRR) of 32.25% and a cost-benefit of 1.45 dollars; this shows that the project is profitable. This research is an adequate guide to be implemented, so the future premises can have a catering service in their main establishment.