Plan de exportación de pulpa de tuna por la Empresa Procesadora Agroindustrial “Mis Frutales” de la parroquia San Luis provincia de Chimborazo hacia la ciudad de Hamburgo-Alemania durante el periodo 2014-2016

Abstract

The present titling work has as objective, realice an export plan of Tuna Pulp by the agribusiness processing company “Mis Frutales” of the parish San Luis of the province of Chimborazo toward the Hamburg – Germany city, during the period 2014 – 2016, in order to open up new international markets and improve profitability in the company. Likewise there has realized a general analysis of the market of Hamburg – Germany, in which a significant unmet demand is determined taking into consideratio as main actors to Mexico, Chile and Peru. It should be emphasized that the amount proposed to cover export is necessary to realice large investments by the company. The payment form that will be carried out such export is by a Letter of Credit, because it is a safe environment for both the seller and the buyer since, its regulation entity is the bank, and for the negotiating the term FOB (Free on board), in which it establish that the company will leave the product to the port of embarkation. Concerning to the financial study the NPV (net present value) of 760.059,38 with a IRR (Internal rate of return) of 94%, and its PP (Period Payback) It is one year one month by these results that yielding we conclude that the Project is feasible. It can be concluded that “Mis Frutales” has no specialized staff in external trade so at the time of the export process, it is difficult the compliance o requisites and obtaining required documents, that the company must file at the office of Ecuador, for sending goods to the prescribed destination, it neither count on an export plan that will help them to open markets as an investment which is determining in this Project.