Plan estratégico para mejorar la eficiencia de los procesos administrativos financieros en la Empresa de lácteos “Campo Fino”, de la ciudad de Salcedo durante el periodo 2018 – 2023

Abstract

The following thesis Project puts forward a strategic work plan to improve efficiency on business process management in the “CAMPO FINO” Dairy company, since the organization lacks efficiency in the processes according to the organizational requirements. Therefore, by means of a relevant business analysis applied to workers through a survey and to owners through an interview, by gathering the results in order to understand how the company is working, also highlighting deficiencies and units which require a change. This process led to the application of practical methodology in the strategic planning that is implemented based on organizational needs, as well as objectives that must be proposed in a strategic way. Consequently, the corporate goals proposal is evidently materialized through presentation plans, programs, projects and budgets that provide the framework for obtaining results with regard to profitability levels, market positioning and low productivity levels. It is concluded that a proper strategic planning development is the appropriate course of action for business growth and its market position which allows the company to cope with changes and meet today´s demand regarding the products provided in an effective and accurate manner. It is also recommended that senior management promote stronger links with management companies in order to increase the product sales, forming alliances that enable maximum performance in the corporation.