Proyecto de exportación de chocolate artesanal desde la Asociación el Porvenir parroquia Pacayacu, provincia de Sucumbíos-Ecuador, hacia el mercado de Bogotá – Colombia, en el período 2015 – 2016.

Abstract

This research project aims at the development of export project artisan chocolate to the market in Bogota-Colombia, for the Association El Porvenir from pacayacu parish in Sucumbíos province, in order to position the brand product in the market international. For the preparation of this research took into account the consumption of chocolate on the market in Bogota equally buying habits and consumption was investigated through these aspects the existing unmet demand for our product was established for performing the calculation of projections inclined to investigate what is the population growth rate of 1.5% being Bogotá; with this figure we proceeded to the calculations have been project into the present work showing very favorable marketing results artisan chocolate. Within the financial study costs and expenses presented in the project were determined, emphasizing the net values that were reversed flow projections of production, raw material for the production, screening of cases and bags; projections staff costs, export costs, the price of domestic sales and export price. The project evaluation by the economic and financial indicators resulted in net present value (NPV), VAN1 5980.58 and VAN2 4278.34, the internal rate of return (IRR) is 36% return, the benefit cost ratio (RB/C) of 2.13 and 1.70 and a payback period of capital of 4 year and 9 months, it is considered so this export project artisan chocolate is viable and profitable its implemented.