Proceso artesanal de piezas cerámicas, aplicando elementos visuales de la etnia Chimbo perteneciente a la provincia de Bolívar.

Abstract

The research objective was to apply visual the Chimbo ethnic group visual elements, Bolivar province, in the artisan process of ceramic pieces, to recover and disseminate them. Information was collected through five people who have lived more than 50 years in the province, who contributed with relevance information about places where the vestiges rest, which allowed to document by means of photo cards more than 72 ceramic pieces, the ones that were analyzed by means of digitalization cards, determining in each one of the pieces the chromatic and the graph , which served us to the compositional variants design. For the Chimbo ethnic group, information was found through books found in some of the libraries and city museums. Each of the pieces was photographed and analyzed, obtaining shapes, colors, icons that helped to create new ceramic pieces proposals, designed following Bruno Munari's projectual methodology. The proposals were validated by means of a survey applied to women of the province having 100% acceptance in styles and colors, also determining that 70% were elaborated in a mixed way (artisanal and industrial) and 30% in an artisanal way, Once the proposals were accepted, the visual identity was elaborated through a manual brand in which the use of the same was established in different applications, some advertising means were created for diffusion that include a catalog, roll up, label and a packaging It was concluded that the proposals together with the brand and the advertising media will be a guide for elaboration and diffusion of the ethnic group, so it is recommended to elaborate proposals that contribute to the identity through the design.