Propuesta de factibilidad para la creación de una cafetería temática en el cantón Guaranda, provincia de Bolívar, 2016

Abstract

The present investigation is about a feasibility proposal to create a thematic cafetería in Guaranda canton, Bolívar province. Survey and direct observation were used as tools in this non-experimental, descriptive and cross sectional investigation. A sample of 200 people was gotten in the market study to be surveyed. Importan! information was gathered and it was useful to meet the potential client and determine the offer, supply and unsatisfied demand. The most appropriate location of the cafeteria, the capacity, standard recipe, equipment and machines for its running were analyzed in the technical study. In the environmental study, a mitigation measurement matrix was made by applying the three RRR (Reduce, Reuse, Recycle) in order to reduce the pollution of the environment. Organizational aspects such as organigram and legal aspects that cafetería must take into account for its establishment were determined. The recruitrnent process and staff selection was also established. The total of the initial investment of $23,738.64. was established in the financia! study. $18,224.69 will be funded with a bank loan at 12% a year and $1,516.58 own money. Finally, in the financial evaluation by means indicators it was determined that NVA (Net Value Added) was positive $39,350.65, TIR (Interna! Rate of Retum) 52.14%, relation C/B (Cost/Benefit) $1.51 and IRP (Investment Recovery Period) will be in three years. Itis concluded tliat it is feasible to create a thematic cafetería in Guaranda city which gives a different service and it is according to the new necessities of the curren! client.