Estudio de factibilidad para la creación de una pizzería en el cantón Pallatanga, provincia de Chimborazo 2017

Abstract

This research work seeks the creation of a Pizzeria in Pallatanga canton, Chimborazo province, which will implement in its menú two preparations base don Chinese potato, for which a quantitative methodology was used to follow each of the studies in an orderly manner. It is base don bibliographic sources and a survey applied to the citizenship which allows us to know the unmet demand that exists, as well as the positive results for the implementation of a Pizzeria, the viability of the feasibility study and its convergence with the objectives were determined through technical, environmental, legal, administrative and financial studies, which detail the steps to be followed and the characteristics for the execution of the Project. When these studies were applied, the financial evaluators were obtained as: Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period of Investment (PPI), Minimum rate of return (MMR), Balance Point (BP), Benefit Cost Ratio (B/C), whwn obtaining positive values in the financial study and a recovery of the investment from the second year. It is concluded that the entrepreneurship is profitable and sustainable for the execution and development of it. It is recommended to carry out the financial study in order to determine the feasibility for the implementation of the Project.