Proyecto de exportación de la mezcla en polvo quinua trigo soya elaborado por la empresa Productos Alimenticios “Fortaliz”, ubicada en la ciudad de Riobamba, hacia el mercado de Estados Unidos, ciudad de California, para mejorar sus ingresos económicos en el año 2015.

Abstract

The general object of this degree work is a Project of exportation of mix in powder Quinoa – Wheat – Soy, It made by the “Fortaliz” foodstuff company, It is located in Riobamba City toward United States market, California city, in order to improve its economic income. It was undertaken a market survey the same which has a growing demand toward organic product ; the same which has a growing demand toward organic products; while the exportable supply is growing steadily each year. Within the marketing proposal the following aspects will take into account: containers, distribution canal, national e international transport, prices and documents necessaries for their exportation. To the financier suurvey development it was taken like reference; balance sheet, income statement and cash flow; through that financial data it was gotten an internal rate of return of 32,69 % a cost benefit of $ 1,42 and $ 1,36. With that results it was verified the feasibility of this exportation Project, whereby the “Fortaliz” company will be benefited and it will be increased it economic income. It is recommended to find new markets especially in North Americans countries so there is a great demanded in natural products for theirs higher nutrional contents.