Proyecto de factibilidad para la importación y comercialización de cristal plano de construcción, desde China, para el comercial Vera en la ciudad de Riobamba, en el año 2017.

Abstract

The present research work aims to carry out a feasibility project for import and commercialization of flat construction glass, from China to Comercial Vera, in Riobamba city, in 2017. During the research has used different methods and techniques that facilitated the same, for the collection of information proceeded to conduct a survey of the economically active population, the same that was the object of study. Among the main results obtained is the acquisition of this product, which demonstrates the acceptability of the product by demand. The supply and demand were established through the market study, potential suppliers were analyzed and it was decided to work with an enterprise located in China; due to, the lower costs of required product. Later, in the technical study the process must follow for export was established, and finally in the financial study, the calculation of the financial indicators was determined, demonstrating that there is a Net Present Value (NPV) is 67,606.89, internal rate of return (IRR) is 8.52% and cost-benefit ratio is 0.31 for each dollar invested. It is concluded that, the local market there is a demand for flat construction glass, due to the growth from construction sector, this material is used with great regularity, therefore to this enterprise is recommended to carry out studies, through which sales levels are projected which will allow having the necessary stock to fulfill the requirements of the demand.