Plan estratégico para mejorar la calidad de servicio al cliente en la Unidad de Tesorería del Gobierno Autónomo Descentralizado de la provincia de Chimborazo, período 2014.

Abstract

The Treasury Unit of the Autonomous Government Decentralized of Chimborazo’s Province, parish Lizarzaburu located in Primera Constituyente and Carabobo streets. It is a prestigious institution, which supports the well-being of the collectivity, which laws and rules have for objective of enforce and make fulfill it. The strategic plan has been developed in order to improve the quality in customer service who has direct relation with the user. Also It has the intention of improving the attention that is provided to the user. This plan helps to develop the knowledge, bearing in mind the human resource and the need for it. The techniques used were observation and survey to carry out the research developed, with its own analysis and interpretation of results, thereby recover the existing problem. The wide knowledge and application is important of how to understand a client, they can provide internal institutional development, increasing higher alternatives in the corporate aspect, better physical, scientific and technological conditions. The research executed made contributions to develop customer service quality strategies, which contains alternatives for the optimal performance of the staff to whom it is directed at.